Following a beginner-level ASL course, I sensed a lingering interest. My intrigue fell primarily into two categories: group learning and the lifetime of benefits that come with acquiring a second language such as ASL. Simultaneously tasked with declaring a senior capstone project for my B.F.A. in Visual Communications, I chose to explore this concept by developing an extensive brand identity. Camperspective is a fictional stay-away summer camp, inviting both hearing and deaf children to learn and celebrate ASL in an inclusive environment.